The November issue of Thrasher just arrived on my desk and it is packed full of Osiris riders. Diego is fronside flipping with a 6-page interview and Toy Machine add while Corey is welcomed to the Venture Truck Co. team as well as the CCS mailorder team. Garrett's frist pro ad for Zero is in the issue as well. Be sure to check out his first part since turning pro in our new video "Feed the Need" which will be out in Decemeber. Gailea has a nice switch crook as a photo feature, and if you would like to win some John Rattray items, check out the Thrasher site for a web exclusive interview and a chance to win his pro-model shoe "The Scot."
We have teamed up with Consolidated Skateboards to create a new special-edition of their infamous shoe called â€œThe Drunk,â€ which takes aim at large sporting good companies who are strategically trying to invade the action sports industry. The shoes are going to be sold only at core skate and surf shops in support of the Donâ€™t Do It campaign, a movement that seeks to put the power back into the hands of those companies that built the action sports industry.
The Drunk, a thinly veiled comedic wordplay on a popular shoe style from one of the large sporting goods companies, bears a signature banana logo on the side of each shoe. It was created as a playful knock on the large sporting goods brands that are now making a strong push to take a share of the market in the action sports industry. Though the shoe is humorous in itâ€™s design, the message that the Donâ€™t Do It Campaign conveys is a very serious one. Steve â€œBirdoâ€ Guisinger, owner of Consolidated Skateboards states, â€œ There is a reason there are no football, baseball, basketball, or soccer, player owned companies-and there should be. We don't want this to happen to our industry.â€ Jay â€œThe Wizardâ€ Wilson, Executive Vice President for Osiris, adds, â€œIf they can make skate shoes, we can make basketball shoes that you can skate in. Canâ€™t we all have a little fun?â€
Osiris will be the first in a series of core skate companies who will be creating a new version of the Drunk each season. The Osiris Drunk is a patent leather paneled quarter top shoe, with itâ€™s design borrowed from a new style of shoes from Osiris called the South Bronx. â€œEver since I can remember, I longed to work with the famous banana. Itâ€™s a legend in its own right, for itâ€™s continued efforts to break down the corporate evils that plague our industry,â€ says Brian Reid, Chief Creative Officer for Osiris.
Consolidated Skateboards, who has been leading the Donâ€™t Do It campaign since 1997, rallied the support of the heads of many of the core industry companies to lead this awareness campaign by creating a new version of the Drunk each season. â€œMaking quality skate shoes is not our specialty, so we are excited to co-op "Drunks" with Osiris and other quality skate shoe makers.â€ says Steve â€œBirdoâ€ Guisinger.
The Osiris Drunks will be available at select core shops and will be priced at $69.95.